Lanvin at 125: Jeanne Lanvin

Lanvin anniversary logo. Image via WWD.

Lanvin celebrated its 125th anniversary this year. Founded in 1889 by Jeanne Lanvin, the house marked the occasion with an extensive look into its archives on Instagram, Pinterest, Facebook, and the new Lanvin Heritage website. (See WWD’s article here.) In 2015, Paris’ Palais Galliera will host a major exhibition devoted to Jeanne Lanvin.

Lanvin hand embroidery, ca. 1925. Image via Instagram.

Commercial sewing patterns based on Lanvin originals were produced between the 1920s and the 1970s. Four head designers presided over the house during that period; I’ll be devoting a post to each designer.

The interwar Lanvin designs available as sewing patterns are by Jeanne Lanvin (1867-1946), who was known for her romantic, youthful dresses with couture embellishment, particularly her robe de style, a full-skirted alternative to the 1920s tubular silhouette.

Lanvin label, 1926. Image via the Metropolitan Museum of Art.

1920s

From McCall’s earliest couture patterns, this robe de style with a big bow at the waist and skirt with beaded appliqués was modelled by film star Hope Hampton:

Hope Hampton in Lanvin, McCall Style News, January 1925.

A version of this dress is in the collection of The Costume Institute:

Lanvin robe de style, Fall/Winter 1924-25. Image via the Metropolitan Museum of Art.

McCall 4856 is a short evening or afternoon dress with sheer overlay. The version on the right is in Lanvin blue:

Illustrations in McCall Quarterly, Summer 1927. Images courtesy of Debby Zamorski.

(McCall’s also sold transfer patterns for beading and embroidery; the catalogue illustrations show nos. 1558 and 1388.)

This simple double-breasted coat from Pictorial Review was adapted from a Lanvin design:

Pictorial Review 3978 adapted from Lanvin (1927). Image via vintage4me2.

Pictorial Review’s catalogue illustration shows the coat with contrast lapels and fur cuffs and collar:

Illustration from Pictorial Fashion Book, Winter 1927-28. Image via vintage4me2.

Trim is an important feature of this Lanvin day dress, which is shown in my 1929 Paris Pattern leaflet (available in PDF from my Etsy shop):

Paris Pattern 1122 by Lanvin (1929)

1930s

McCall 7711 is a day dress with drape-necked bodice and bow-trimmed sleeves. View A, with long sleeves and contrast bodice, has topstitched sleeves and belt that are characteristic of 1930s Lanvin:

McCall 7711 by Lanvin (1934) Image via VPLL on Pinterest.

Here’s the illustration from McCall’s Advanced Paris Styles catalogue:

Illustration by Blanche Rothschild in McCall Advanced Paris Styles, March 1934. Image via vintage4me2 on eBay.

In late 1934, McCall and Pictorial Review both produced versions of the same Lanvin afternoon dress: a slim, full-sleeved gown with back cutouts. A reproduction of the McCall version is available from Past Patterns:

McCall 7959 by Lanvin (1934) Image via Petite Main on Pinterest.

In Blanche Rothschild’s illustration for McCall’s magazine, the dress is shown with McCall 7954 by Georgette Renal:

Illustration by Blanche Rothschild, McCall’s magazine, September 1934. Image via Vintage123.

The text for McCall 7959 reads, “Lanvin’s long skirted afternoon dress has a new feeling of formality. The back of the bodice is suspended in folds from a cross shoulder band, slit in triangles to expose the back. Raglan sleeves provide material contrast. The skirt spreads, bell shape, into a hesitation hem.”

The Vintage Pattern Lending Library has a reproduction of the Pictorial Review adaptation of the dress, Pictorial Review 7363:

Pictorial Review 7363 adapted from Lanvin (1934). Image via VPLL on Pinterest.

Here’s an illustration of the Pictorial Review adaptation from the Winter 1934 catalogue:

Illustration from the Pictorial Fashion Book, Winter 1934-35.

McCall 8591 (previously featured in my goddess gowns post) is a glamourous evening dress with pleated shoulder draperies. This illustration is from the McCall catalogue:

McCall 8591 by Lanvin (1936) Image courtesy of Debby Zamorski.

Marian Blynn illustrated McCall 8591 for McCall’s magazine (the other gown is by Ardanse):

Illustration in McCall’s magazine, January 1936. Illustrator: Marian Blynn. Image via eBay.

The caption reads: “Long scarfs, drifting down from the shoulders, are used by Lanvin. The scarf dress here is hers, and when you dance it is supposed to make you look as though you were floating. These scarfs are also worn wound once around the arm.”

Just for fun, here are two photos by Horst P. Horst and Albert Harlingue showing Lanvin designs from the 1930s:

Lamé blouse by Lanvin, ca. 1934. Photo: Horst P. Horst. Image via Corbis.

Jeanne Lanvin with model, ca. 1930s. Photo: Albert Harlingue. Image: Roger-Viollet via Catwalk Yourself.

Next in the series: Marie-Blanche de Polignac’s early Vogue Paris Originals.

Happy New Year, everyone!